Dash cash boosts Pink Ladies by Aimee Le Cocq

17/12/2009

THE Pink Ladies benefited from a trolley dash at Checkers. As part of the supermarket’s rebranding, it wanted to highlight the work done to brighten and modernise the store. Manager Allen Edwards said it was also a way of thanking customers for putting up with the work. ‘With the current financial climate and the most expensive time of year coming up, with people buying presents as well as their weekly food shopping, this was the best way to pay back our customers’ loyalty,’ he said.

‘With the current financial climate and the most expensive time of year coming up, with people buying presents as well as their weekly food shopping, this was the best way to pay back our customers’ loyalty,’ he said.

The breast cancer charity was chosen to benefit from the dash, receiving cash to the value of the goods in its trolley.

‘They do a fantastic job of raising awareness and funds to battle the ongoing fight against cancer,’ he said.

‘I personally have someone close who has been affected by cancer, as I am sure most people have. So it is a worthy cause that does require continuing support.’

Island FM held a daily draw for five people to take part in the dash.

Mr Edwards said the event had been a great success.

‘All of the winners had a great time. Some were more practical than others. Two had shopping lists and knew exactly where to go and what they wanted, two just ran as fast as possible collecting anything on the way. One lady just went crazy and threw the trolley down each aisle to keep her hands free for selecting her goods.

‘They all had a great time and will definitely be enjoying some rather tasty treats this Christmas.’

Karen Brown, 51, was one of the winners who took part in the dash.
‘It was great fun, I really enjoyed it,’ said the civil servant.
‘I got children’s gifts, biscuits, washing powder – I had a big turkey, an 18-pounder which I could barely lift.’
Mrs Brown thought the initiative was a good idea and thanked the management for their help.

The dash raised £500 for the Pink Ladies. They were also given £150-worth of sweets and cakes.

‘The Pink Ladies, would like to say a very big thank you to Checkers,’ said Tomina Hobbs from the charity. ‘It was fun doing it, albeit the trolley was bigger than me. We got biscuits and chocolates that we raffled at our Christmas meeting.

‘The Pink Ladies would also like to thank Mr Edwards for his continued support.’

Trolley dasher Jo Robert goes wild in the aisles at Checkers.     (Picture by Adrian Miller, 0880608)

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